Priego de Córdoba, Spain – Oliva Sí, the promising new extra virgin olive oil brand, is here to revolutionize the market with its fresh and contemporary approach. Joining the Priego de Córdoba Protected Designation of Origin, one of the most award-winning in the world, Oliva Sí seeks to stand out for its commitment to excellence, innovation and its ability to connect with new generations.
Launch of the "ORIGIN" line
At its official launch, Oliva Sí presents the line ORIGIN, a collection that combines the exceptional quality of extra virgin olive oil with iconic figures from Priego de Córdoba, prominent in various sectors such as sports, music, and beauty.
- Carlos Machado, Olympic table tennis champion and 11-time Spanish champion, represents the effort and dedication in the special edition CMXI.
- Maria del Mar Aguilera, a professional model and Miss Teen Spain, symbolizes beauty and elegance in the special edition that bears her name.
- Ana Jiménez, flamenco singer and cultural icon, celebrates passion and artistry with a special edition inspired by her musical career.
Each edition of the ORIGEN line seeks to reflect the values of Oliva Sí: perseverance, passion and authenticity, while honoring figures who have taken the name of Priego de Córdoba to the highest level.
A tribute to the true heroes: the farmers
In Oliva Sí We know that the excellence of extra virgin olive oil begins in the olive groves. That's why we want to give well-deserved recognition to the farmers who are part of the Priego de Córdoba Protected Designation of Origin. Their hard daily work, dedication, and commitment are the foundation of the quality that distinguishes the oil from this region.
Our goal is to embody their tremendous work with disruptive designs and personal branding that reflects the value of what they produce. Through our special editions, we want to thank them and highlight their tireless efforts, which turn every drop of olive oil into a true treasure.
A young and international approach
Oliva Sí It breaks with traditional molds, focusing on modern design and strategic collaborations with influencers from different sectors to attract a young audience who appreciates quality, authenticity, and unique experiences. Furthermore, the brand is focused on expanding into international markets, positioning itself as a global leader in the gourmet and premium segment.
CEO Commentary Oliva Sí (Jose Miguel Ramirez)
"For us, being part of the Priego de Córdoba Protected Designation of Origin is not only an honor, but a great responsibility. This seal represents the excellence and tradition of our land. We are deeply grateful for the trust you have placed in us. Oliva Sí "important figures such as Carlos Machado, María del Mar Aguilera, and Ana Jiménez to create their special editions. We also want to highlight the fundamental role of farmers, who are the true guardians of this excellence. Without them, this project would not be possible. We embody their work in our editions to give them the recognition they deserve," said the CEO of Oliva Sí.
A special thanks
Oliva Sí extends its gratitude to the Priego de Córdoba Protected Designation of Origin for its support in this launch and for being a benchmark for quality worldwide.He also thanks the original figures of Priego de Córdoba and the farmers who, with their effort and dedication, have made it possible for Oliva Sí be a brand that unites tradition, modernity and excellence.
With its young and distinctive approach, Oliva Sí It promises to be not only a benchmark olive oil, but also a brand that connects with the values and aspirations of new generations, while honoring the true protagonists of this story: the farmers.
