Priego de Córdoba, Spain – Oliva Sí, the promising new extra virgin olive oil brand, has arrived to revolutionise the market with its fresh and contemporary approach. By joining the Priego de Córdoba Protected Designation of Origin, one of the most awarded in the world, Oliva Sí seeks to stand out for its commitment to excellence, innovation and its ability to connect with new generations.
Launch of the "ORIGIN" line
In its official launch, Oliva Sí presents the ORIGEN line, a collection that combines the exceptional quality of extra virgin olive oil with iconic figures from Priego de Córdoba, prominent in different sectors such as sport, music and beauty.
- Carlos Machado , Olympic table tennis player and 11-time Spanish champion, represents effort and dedication in the CMXI special edition.
- María del Mar Aguilera , professional model and Miss Teen Spain, symbolizes beauty and elegance in the special edition that bears her name.
- Ana Jiménez , flamenco singer and cultural icon, celebrates passion and art with a special edition inspired by her musical career.
Each edition of the ORIGEN line seeks to reflect the values of Oliva Sí: perseverance, passion and authenticity, while honoring figures who have taken the name of Priego de Córdoba to the top.
A recognition to the true heroes: the farmers
At Oliva Sí we know that the excellence of extra virgin olive oil begins in the olive groves. That is why we want to give well-deserved recognition to the farmers who are part of the Priego de Córdoba Protected Designation of Origin. Their hard daily work, dedication and commitment are the basis of the quality that distinguishes the oil from this region.
Our goal is to dress their enormous work with disruptive designs and personal brand seals that reflect the value of what they produce. Through our special editions, we want to thank them and give visibility to their tireless effort, which turns every drop of olive oil into a true treasure.
A young and international approach
Oliva Sí breaks away from traditional molds, betting on a modern design and strategic collaborations with influencers from different sectors to attract a young public that appreciates quality, authenticity and unique experiences. In addition, the brand is focused on expanding into international markets, positioning itself as a global benchmark in the gourmet and premium segment.
Comment from Oliva Sí CEO (Jose Miguel Ramirez)
"For us, being part of the Priego de Córdoba Protected Designation of Origin is not only an honour, but a great responsibility. This seal represents the excellence and tradition of our land. We are deeply grateful for the trust that such important figures as Carlos Machado, María del Mar Aguilera and Ana Jiménez have placed in Oliva Sí to create their special editions. We also want to highlight the fundamental role of farmers, who are the true guardians of this excellence. Without them, this project would not be possible. We dress their work with our editions to give them the recognition they deserve," said the CEO of Oliva Sí.
A special thanks
Oliva Sí extends its gratitude to the Priego de Córdoba Protected Designation of Origin for its support in this launch and for being a benchmark of quality worldwide. It also thanks the original figures of Priego de Córdoba and the farmers who, with their effort and dedication, have made it possible for Oliva Sí to be a brand that unites tradition, modernity and excellence.
With its youthful and distinctive approach, Oliva Sí promises not only to be a benchmark olive oil, but also a brand that connects with the values and aspirations of the new generations, while honouring the true protagonists of this story: the farmers.